The market is flourishing with options in the field of creating corporate videos, corporate movies, and other video assets that may be required for one’s company. Most of the owners of large businesses, also many marketers have limited knowledge or expertise on the subject into consideration. This is because of the lack of experience they have … Read more
Animated videos have been impacting business strategies since their inception. The present generation has seen a tectonic shift from reading content to perceiving, and now, to being visually stimulated through engaging videos or infographics. Companies utilize animated content to present difficult ideas and concepts in a presentable and interesting way to appeal to audiences from … Read more
Films play an indispensable part in our daily lives. They capture stories that we fail to see and celebrate characters that we fail to notice. But most importantly they make us realize the beauty in simple things. Films are not just a medium of entertainment rather they are lessons to appreciate the life! Film festivals … Read more
Before knowing how to make a corporate film, one should have pretty good knowledge about the nature of a corporate film and what is its significance in the business world. Corporate videos are business presentation videos, which are specific about the functioning of a company. The footage is intended for B2B (Business to Business) communication. Such … Read more
YouTube is a huge platform. Its a most significant advantage for any filmmaker, but it is also the most significant disadvantage for any upcoming filmmaker today. Because it is so crowded that the audience loses track of a single page. Even if they like a specific page, they get distracted soon by similar pages. When … Read more
A video is believed to be the most powerful medium of communication today. It is practical and efficient at the same time, and that makes it a critical tool for the marketing and promotional processes of a company. The medium of video can be used either as an advertisement film or as a corporate film. … Read more
Knowledge of proper lighting is very crucial in the journey of creative film making. It helps in portraying emotions with the images on the screen and in the scene. If shooting project is on the budget, that means the lighting gears would be limited. There are several cinematography tips for the beginners, which they need … Read more
Video production process comprises of producing video content or making a film with images which are recorded digitally. There are three stages involved in video production pre-production, production, and post-production. Pre-production involves planning aspects of the video production process. As the name suggests, it starts before the filming begins and includes scriptwriting, scheduling, logistics, and … Read more
After capturing videos, a concern arises regarding file format in which it should be output so that it is compatible with most of the devices. And if it is for commercial purposes, it should be streamable on various web platforms. The best file format should be chosen as per the requirements, without sacrificing the quality … Read more
Size has always been a matter of concern, especially if it is a business video made for product or service promotion as it has to be captivating and eliminating boring content. The best length of the video depends upon the kind of video that is produced and how you want to promote it on different … Read more