![\"videotypes\"](\"https:\/\/www.thejigsaw.in\/blog\/wp-content\/uploads\/2017\/11\/videotypes.jpg\")
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Online video content is growing. According to\u00a0eMarketer<\/strong><\/a>\u00a0in 2016 75% of online users are predicted to watch at least one online video a month, and next year online video advertising expenditure will account for 25% of all internet ad spend.<\/p>\n What type of online video content is there?<\/strong><\/p>\n \u2018How to\u2019\u00a0<\/strong>videos is one of the trending types of online videos. These are films usually demonstrate \u00a0how to do something!. It can show anything right from \u2018how to cook, how to apply newest form of make-up, or simple how to tie shoelace\u2019. They are really a great way to position a person or company as an authority in its field. This has always been a key aim of marketers, and How To videos are a great way of demonstrating knowledge and competence without a hard sell.<\/p>\n Intro Videos<\/strong><\/a>\u00a0are often found on website landing pages or on YouTube channels. They are a great way to tell visitors what you do, how you do it and why you are the company for them \u2013 all in a quick and engaging way.<\/p>\n Case Study Videos<\/strong>\u00a0are a great way of demonstrating your work, bringing together testimonials, hard facts and figures, and showing potential clients you are the go-to people in your field.<\/p>\n Animated infographics<\/strong><\/a>\u00a0are a great way of including fact and figures within your video. It\u2019s a succinct and engaging way to get across a complex message without sending your audience to sleep.<\/p>\n Character animation<\/strong>\u00a0can work well for a brand or product which wants to connect on an emotional level with viewers. Centered around a key animated figure or figures, it\u2019s a great way to inject some heart and soul into a subject.<\/p>\n