In order to be able to analyze advertisements intelligently, you must first understand that they aren’t simply thrown together at the last minute. Corporations spend millions and millions of dollars on marketing their products and services. They spend millions of dollars trying to persuade viewers (of commercials) and readers (of magazines) to purchase their products. Although somewhat sneaky, it’s rather interesting to analyze advertisements for how they are constructed, and how they play with the hopes, fears, and dreams of viewers. While you may think you know everything about advertisements because you see them everyday, you probably don’t take time to actually ponder each component of the advertisement, its target audience, the magazine’s target audience, or the ad’s overall strategy. To know more the above full video!
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