The Ultimate Guide of Video File Format

file formats

In the contemporized world, it is a tough job to get the attention of your target audience. And to hit the audience right, videos have become the best way. At times such situations arise when a layman has to upload a video to the web but he/she has least knowledge about which video format can be uploaded for an uninterrupted view. So which is the most suitable file format that can be used universally and by anyone?

There are so many file types. In fact, there are sound 120 video file formats currently in existence and continually rising. As a video production team, we find that client hardly have any idea about which video file format is best for them. This rough guide is designed to help you focus on what is important to ensure you distribute your video effectively online.

A quick lesson on video format

Video files are subject to heavy in comparison to other media for example still photographs. As a consequence, experts have come up with a variety of clever ways to reduce the size, so that the video will take least buffering time over the internet.

What file format you should choose?

The important thing is to choose a file format that is capable enough to deliver a good quality video to your viewers on which device they might be using- including PC, Mac, Android, and much more. MOV is a QuickTime file with H.264 codec, encoded specifically for online streaming for maximum quality in order for this to be viewable by everybody.

The Dimensions

The amount of dots on the screen, or ‘Pixels’ that determines the space your video at 1280×720 pixels which is certainly huge enough to fill up the computer screen with the future reliability of playback & fit into any page or social media sites without any error.

The Bitrate

This is another factor that affects the picture quality. Think of it as the richness of video signal arriving at your computer. We suggest a Bitrate of 5000 KB/s that uploads a balance between file size and picture quality.

The Aspect Ratio

Aspect ratio tells the ratio of the width to the height of the screen. This means the magnitude of a frame is in the ratio of 16 pixels across to 9 pixels down. For example, a video exported at 1280 pixels would give a depth of 1280×9/16 = 720 pixels down. Earlier, the aspect ratio proportions were often 4:3, resulting in badly crushed or cropped video image.

So, I am sure that here you have got good enough understanding about the video formats and now you can have a good conversation with technical video production team.