Animated videos have been impacting business strategies since their inception. The present generation has seen a tectonic shift from reading content to perceiving, and now, to being visually stimulated through engaging videos or infographics. Companies utilize animated content to present difficult ideas and concepts in a presentable and interesting way to appeal to audiences from different fields. It increases online visibility and also creates the chances of your brand going viral. Virality is the main aspect of online videos as they are shared multiple times to engage a wider range of audience. It is one of the fastest-growing segments on advertising and promotion.
Complex ideas and stories are comfortably explained and enunciated through various types of animated content. Such content can be segregated into different categories which make up the entirety of animation itself. Video content is growing in popularity due to its extensive reach and mass appeal. A strong digital marketing strategy improved overall visibility and results in increased sales and return on investment. The rise of social media is the main reason why video marketing has become so popular.
According to statistics from Smart Insights, 83% of marketers believe that video marketing is highly sought after due to its massive popularity and 53% of customers get involved with a brand only after watching a video presentation on social media channels or websites. This gives an upper hand to companies who are pursuing digital video advertising and marketing strategies.
Animated video production is a cost-effective and easily manageable medium. It helps in attracting newer customers and introducing a new product or service to audiences. Increased visibility results in higher chances of your content going viral, which in turn boosts conversations around your brand, eventually multiplying sales. Choosing a specific category of video style that is capable of conveying your core idea at large is the tough decision a company must make. Animated videos should convey the message of your company through immersive ideas. Here are a few types of animation styles and methods to effectively advertise your company:
Choosing a specific category of video style that is capable of conveying your core idea at large is the tough decision a company must make. Animated videos should convey the message of your company through immersive ideas.
Here are a few types of animation styles and methods to effectively advertise your company:
Explainer Videos contain extensive details about the product/company and present it to the audience in a skillful manner. The brand or company is in focus in such type of videos, and exciting animated characters are used to explain the basic idea or the concept of the business. Such types of videos connect with audiences and invoke the right emotional response.
Story-telling is one of the best methods of presenting content, as it portrays pictures in a fun and exciting manner and includes compelling characters that entertain and educate throughout the feature. They convey the brand message and mission in a way that statistics cannot. Stories have the ability to make a change and invoke positive feelings. Relatability and credibility of the brand increases as a connection is built and engages the audiences’ senses.
Infographics have been an age-old tool of content presentation. Since we have seen a shift from readable content to visual content, statistical data, figures, graphs, etc. have been made interesting to understand through video infographics. It is impactful and generates a large number of shares. Video infographics are highly profitable. Social video campaigns using video infographics generate more views and subsequent sales, compared to statistical data given in a presentation format.
Whiteboard Animation Video
Whiteboard animation is a frequently used method which is cheap, quick and effective. It helps audiences interpret information easily and in rapid succession. It is also referred to as video scribing. A few simple creative strokes can create a huge impact, also costing less at the same time.
Animated Tutorial Video
Animated tutorial videos are used for training purposes; it showcases the process as well as the internal working of the product. The animation is these videos are effective as they give the unseen internal phenomenon of the product, helping us develop a deeper understanding.
Product Demo Video
Product demo videos are an interesting way to help consumers get a better look at the product and see it working in a practical setting, where the product is used as it is supposed to be. It is an influential medium of marketing and results are majorly successful.
Health and Safety Video
Health and safety videos are videos that give audiences educational as well as occupational precautions to help them in case of emergency situations and to prepare for unforeseen circumstances. Colleagues and employees are given helpful tit-bits on how to overcome difficult situations. It can be entertaining through various styles of presentation, such as funny, inspiring, affirmative, etc.
Internal Communication Video
Internal communication is the most integral part of a company’s policies, and various tools are used for the same. Animated video presentation is the most fun-filled experience for such activities and gives employees a sense of familiarity and belonging. It helps the internal staff develop a deeper level of emotional connection and understanding. Strong motivational messages are effectively conveyed using these resources and give an upper hand when it comes to communicating internally.
Such creative endeavours require not just substance or content, but effective style too. This ensures it creates an impact and that it is well-accepted.