Before knowing how to make a corporate film, one should have pretty good knowledge about the nature of a corporate film and what is its significance in the business world. Corporate videos are business presentation videos, which are specific about the functioning of a company. The footage is intended for B2B (Business to Business) communication. Such communications keep a very straight line without any element of entertainment.
The tone of the video is kept very formal, and the contents very informative. It becomes a challenge for filmmakers to create such explainer videos. In recent times a section of filmmakers have developed a knack and have tried to make it enjoyable; they are known as the corporate filmmakers. They have developed ways to strike a balance in the videos, i.e., to make it informative and engaging at the same time.
Here we will discuss the different approaches and techniques to make a corporate film equally engaging and informative for your target audiences.
An idea is everything! The primary thing to focus on is the ‘idea of the video.’ How about to go with the development of a video. The first stage of any video is called pre-production. It deals with the basic formulation of the idea about how the different ingredients are going to stick to a line. This process is called developing the front of the video. The range of the video is the central idea. After a line is determined, the various ingredients of the video are devised.
These ingredients need to stick with the line in a perfect rhythm. This process demands creativity and uniqueness in hatching an ideal content. Once all the parts are put in the correct position in the line, it is developed as a script. Writing a script becomes easy when all the elements are predetermined. But it becomes essential to make scripts because that ensures that every technicians and performer involved in producing the video are on the same page.
A corporate video doesn’t need to be always made for B2B communications. Sometimes the customers are also included in the target audience. The target audience for any content is a determining factor. If the customers are being taken into account, then the videography changes to a lighter mood. This is because the customers are comprised of the general public who doesn’t look for technical details of the company.
Once the script and the target audience is determined, the next stage is to focus on the production. The essential thing to do in production is to decide the level. It gets fixed by the budget constraints, and the videographers should always try to limit their visions and execution according to the standard. Always hire the professionals because they know this business inside out, and their suggestions can make a huge difference.
Before making the video, it will be an advantage to pay a visit to the premises of the company. To observe the functioning in its original form gives more insights about the company and enriches the content of the video. Try talking to the workers to have a peek on their personal life. Meet with the employees and managerial team. One can fix an informal interview with the top officials and ask about their take and visions. Collect some success stories and if possible capture some real moments. All these efforts won’t go wasted. Try developing all these materials into segments which can be incorporated with the line and make the content better.
After the videographer visits the real location, the visions get more developed. These developments help to finesse the video and the equipment and technicians that are required to get fixed. The schedule is planned and decided, and the technicians and performers (If needed) are coordinated accordingly. The company is informed about it, and the shoot is fixed.
The critical part of making any video is produced. It makes all the difference. The output should always be approached as a team.
The Director, production coordinator, cinematographers, and other technicians should be on one page. They should clear all the apprehensions and doubts before the shoot. This saves time in the location and also keeps the production process in the track. The Director and the cinematographers should be in a different zone. They should adhere to the shot divisions and take every shot with proper dedication. Besides this, they should keep their eyes and ears open and should notice capture anything that feels right at that moment. Finally ensures that everything planned has been obtained. The next and final stage is post-production. Hire a professional video editor with knowledge of after effects and graphics. With the use of these video attributes the overall video becomes very engaging.
As your corporate video is ready, make sure to promote it as much as possible. A good video needs to be developed then only it will receive the appreciation it deserves. Publish it on YouTube and the official website of your company. Besides this search for other web platforms where this video may get noticed. If the company has a reputation, ask them to make some investments and pitch in the TV or Cinema theatres.