Videos have grown into one of the most active and most viewed content segments of the internet in recent years. Predictions and statistics suggest that this trend will not be changing anytime shortly. This means that the most significant changes you can expect in the field of corporate video production are the growth and development of new trends because of rising technology. As a video producer or video production company, it becomes your job to stay updated about new updates in the industry and to implement them into your strategies. Below, we list a few trends that have gained prominence this year.
With the introduction of drones into the market, aerial shots have become a very common feature of most videos. Using these unmanned aerial vehicles to shoot footage has become a standard expectation from most video companies. The corporate video sees the same trend since organizations are intent on using this new technology to their advantage to showcase their large facilities, their events, properties, and their overall achievements. It is safe to say that drones are a good investment for anyone who works in the corporate video production industry and wants to add value to their services. Keep in mind that buying a drone can mean buying additional equipment as well, and if you find this a big investment, you can begin by hiring these products and trying them out a few times. Drones and aerial shots are bound to see demand in automation, real estate, and all sorts of educational industries in the coming years.
Shoppable video is a recent trend that has picked up primarily on social media platforms such as Instagram and Snapchat. While it resembles 360-degree video, it aims to coerce the viewer into immediately purchasing the product or services. A simple example of this is the advertisements found on Snapchat today that pop up in between the regular content in the form of small videos and have a swipe-up option for the viewer to proceed to purchase. The same is also found in Instagram stories and takes the customer directly to the e-commerce portal or website that they can use to view the product and make their purchases. These are entirely oriented to a target audience that views content on mobile screens, which is another common trend to keep track of. Most content and marketing today is primarily oriented to viewers who will see them on mobile screens, and hence have the option of interacting with them immediately.
A large number of companies, especially in cases of the automobile and real estate, have come to depend on expos, trade shows, and various fests to reach out to their target audience. The corporate video becomes an essential tool in this case since it helps them gain immediate attention and market their product in the short period that they are given. Making a mark at these events and drawing the audience involves having a display that they are attracted to, which is where projection mapping first entered the picture. It allows the projection of 3D images onto flat surfaces to create immersive experiences for living viewing. If you are a corporate video production company that focuses primarily on such events, then including projection mapping in your services can help to boost significantly your value, as well as increase customer satisfaction.
While this is one trend that still seems to be in the shadows, you can rest assured that it will pick up the pace shortly. The demand for VR content has been limited so far only due to lack of awareness among the consumers, and the conception that producing and marketing them involves more resources than most companies are willing to throw into their video marketing strategy. The main issue that is brought up is that these videos will require convincing the viewers to put on their VR headsets before they can even be useful. With the rapidly changing consumer market, and the increasing awareness among viewers, it is safe to say that we will soon reach a point where these headsets will be commonplace enough to make these concerns null and void.
There are dozens of other trends and new introductions that continue to flood the corporate video production market regularly, but not all of them are bound to stay. Keep your eyes open to stay informed about new introductions that you can benefit from, and ones that your competition is adopting. After all, staying on your toes is a pre-requisite for the video industry!