Video

IMPORTANCE OF TESTIMONIAL VIDEO

Customers testimonials help convince leads to convert to sales.  They answer questions which regular marketing tactics can’t.  It’s a one on one conversation from real life users that advertising can’t imitate.  Often times a company’s web page offers written testimonials but these are burdened with tons of information and finding the most useful parts can… Continue reading IMPORTANCE OF TESTIMONIAL VIDEO

Ad Films

5 ads that changed the phase of Indian commercials

The advertising sector all over the world is moving towards showing a social message and giving an emotional touch to the commercials.  According to a survey conducted by Lowe Lintas, 69% of Indian prefer buying brand who involves CSR work. It’s very much difficult to say that a brand is selling its product or selling… Continue reading 5 ads that changed the phase of Indian commercials

Tips

4 Tips to Harness the Power of Natural Sound on Your Corporate Video Shoots

Use natural sound to bring your visuals to life. Most corporate video productions consist of several main audio elements: voiceover (narration or on-camera), music, SFX, and natural sound. Natural sound is often the most overlooked of the four. You will find a lot of time and preparation being spent on placing a microphone. What microphone… Continue reading 4 Tips to Harness the Power of Natural Sound on Your Corporate Video Shoots